Lightspeed retail11/13/2023 ![]() ![]() ![]() If you are a retailer or a vendor with both, real world and digital presence and want to know more about how to create a seamless experience from online to in-store, fill this form to get in touch with our experts. Take ownership of customer information away from delivery apps like skipthedishes or ubereats. Understand the in-store sales attribution to marketing drivers. Get detailed tracking for shopper from online marketing through to on-site purchases through to post-purchase reviews The upgraded scanner brings some added benefits in integrating point of sales data into the customer data platform : The scanner was also an upgrade and had the ability to read more detail on loyalty identifiers and promotions.īenefits of Integrating Point of Sales Data into CDP.There was deeper focus on analytics, with several reports made available directly through the app interface.The POS order screen was significantly improved from previous versions. ![]() In its interaction with the Lightspeed team, our team observed three major areas of improvement: Build an ecommerce website from scratch with our simple-to-use website builder no experience needed. Set up your online store quickly with 30 free, easy-to-use professional themes to showcase your brand. Lightspeed eCom lets you create a storefront that prioritizes speed and simplicity. We share our thoughts on the perceived improvements, in relevance to bridging the digital – physical divide.Ĭontact Us Few Reasons Why This Upgrade Matters: Make a first impression they'll never forget. There, we got to learn about the new Lightspeed POS K-series. The EA team attended the “RC Show 2022“ in Toronto held between May 9 and 11, 2022, where, among the list of partners, it visited the Lightspeed POS counter. The key to bridging the digital-physical divide is to use the customers’ device information to link the in-store activity to the digital breadcrumbs preceding the store visit. Sales data collected from a POS system including information on what was sold, when it was sold, and how much was sold. This integration of Lightspeed Retail POS happens in the analytical customer data platform. POS Data and the Analytical Customer Data PlatformĮxpress Analytics has been at the forefront of integrating store POS data with data from the shoppers’ digital footprint. Benefits of Integrating Point of Sales Data into CDP.POS Data and the Analytical Customer Data Platform. ![]() While we recommend reading the guide in its entirety, we've also made some quick overview videos to demonstrate the setup process from start to finish.
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